Animaga Lolita area

Welcome to the Enchanting World of Lolita Fashion

Welcome to the Lolita Area, a space that celebrates the captivating journey of Lolita fashion and its enduring allure. Here, you will embark on a timeless fashion odyssey, exploring the origins, substyles, and global impact of this unique and enchanting style.
lolita fashion

Discovering Lolita/EGL: A Timeless Fashion Odyssey

Emerging from the vibrant streets of Harajuku, Japan, in the 1980s, Lolita fashion elegantly fuses Victorian, Rococo, and ‘Alice in Wonderland’ aesthetics with the iconic kawaii culture of Harajuku.

The rich tapestry of Lolita fashion is adorned with numerous substyles, with Sweet, Gothic, and Classic standing out as the pillars. However, its expanse is vast, enveloping other unique styles like Old school, Hime, Kuro/Shiro, Guro, Military, and a plethora of others. Dominating this fashion frontier are iconic brands like Baby, The Stars Shine Bright (BtSSB), Angelic Pretty (AP), Innocent World, Moi Meme Moitie, Alice and the Pirates (AATP), and Metamorphose Temps De Fille (Meta).

This enchanting fashion realm has spread its wings, reaching global shores. Renowned brands such as BtSSB and AP now grace cities from France to China and the USA. Moreover, the rise of Taobao (a Chinese Marketplace) has propelled brands like Krad Lanrete, Dear Celine, Secret Shop, and Surface Spell into global recognition, thanks to their affordability and diverse size range.

Today, Lolita stands as a global fashion icon with cities worldwide, including Melbourne, embracing its charm through local Lolita and Harajuku fashion communities. These communities cherish the culture, organizing meet-ups and events that celebrate the fashion’s unique spirit throughout the year.

 
Lolita World with The Decora Factory

The Most Influential Trends in Lolita Fashion!

Come join us as we talk about some of the most influential and major trends in lolita fashion! From OTT Classic, star clips, deer antlers and the resurgence of 2010s sweet lolita fashion, come join us for a trip down memory lane as we describe some of the major looks sweeping around the world in the past. We’ll also talk about other fashions which have influenced trends in lolita fashion, such as mori-kei, Vivienne Westwood and Larmei kei and how they shaped lolita fashion at their time of popularity.

Lolita Panel – Main Stage- (brought to you by The Decora Factory)

  • Date & Time: 11th of November, 2 pm
  • Location: Main Stage

Whether you’re a seasoned Lolita fashionista or a newcomer eager to dip your toes into this enchanting world, this is a panel you won’t want to miss. Join us as we dive deep into the intricate world of Lolita fashion, its origins, its evolution, and how The Decora Factory is leading the charge in innovative and breathtaking designs.

Lolita Photobooth

  • Location: The Decora Factory Lolita Area

Dreamt of capturing a moment straight out of a storybook? The Decora Factory’s photobooth is where dreams meet reality. Decked out in all the trimmings that define the Lolita aesthetic, this is the perfect spot to snap a memory that’ll last a lifetime. Pose, pout, and let your imagination run wild!

But that’s not all…

The Decora Factory has more magic up its sleeves! Find their store brimming with a myriad of Lolita accessories and outfits. Plus, partake in delightful activities, all situated conveniently in The Lolita Area.

Whether you’re hoping to expand your wardrobe, learn more about this iconic fashion, or simply soak in the sights and sounds, The Decora Factory at Animaga promises an experience like no other.

See you in a world where fantasy meets fashion!